Amir Elabbady was born and raised in Minneapolis, and currently is a Lead User Experience Designer and attended the University of Minnesota, receiving a Bachelor of Science in Design Studies, Applied Business, and Management. Specializing in information architecture and user research, Amir has spent more than 800 hours giving design lectures and workshops. Amir has also worked with over fifteen Fortune 500 companies to help implement practical user-centered design principles to ensure their customers' emotional desires, needs, and goals are discovered and understood while meeting the business requirements and the context in which these coalesce.