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Case study
Equipping The Educators Of Future Generations With The Right Tools
Redesign The World's Largest Publisher And Distributor Of Children's Books
overview
About Scholastic
The scope of this project is to develop: a design framework and guidelines for each one of the five subject areas – Science, Math, News, Middle School, and Early Childhood visual designs for one magazine per subject area, selected by the Scholastic team.
Scholastic Corporation is the world's largest publisher and distributor of children's books, a leading provider of print and digital instructional materials for pre-K to grade 12, and a producer of educational and entertaining children’s media. The Company creates quality books and ebooks, print and technology-based learning materials and programs, classroom magazines and other products that, in combination, offer schools customized and comprehensive solutions to support children’s learning both at school and at home.
Scholastic Classroom Magazines are organized in subject areas that contain the magazine websites. To maximize the project scope within the constraints we will provide expertise across the subject areas and focus on them.
Our task was to deliver wireframe designs for 5 pages for each of the five subject areas of the Classroom Magazines: Super Science (Grades 3-6), Scholastic MATH (Grades 6-9), Scholastic News (Grades 5-6), Junior Scholastic (Grades 6-8), and Let’s Find Out (Grade K). Each of the pages were to have responsive (break points for phone, tablet, desktop) designs as well.
We held interactive workshops inviting practitioners from various disciplines, to visualize the issues that we are addressing, exchange ideas, and find solutions.
We held workshops to highlight: Business Requirements User Requirements Goals, Journey Maps, and Personas
Result 11% increase in conversions Increase in 79% mobile sales Users Spent 5.5X Longer On Site Improvement In Seo Results
Project Process
Find out the design
solution.
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Finalize the project
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Result
Final Result
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Content creators and human resources personnel are able to seamlessly update the website through graphical interfaces, and the site simply rebuilds itself along with search engine indexes as the OpenWeb team continues to create.
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overview
Background
In a previous project for a leading healthcare app, our goal was to improve the user experience for patients booking appointments and managing medical records. The client had an outdated interface that led to user frustration, especially for older patients. As the UX lead, I was responsible for a complete overhaul of the user flow, ensuring accessibility and ease of use while aligning with regulatory standards.
overview
Project Overview
Our scope included a full audit of the existing digital assets, user journey mapping, wireframe development, usability testing, and iterative design revisions. The project had a six-month timeline and involved multiple stakeholders, including healthcare professionals, legal teams, and patient advocacy groups.
overview
Sitemap
The sitemap was reorganized to create a more logical flow, with a focus on task-based navigation. Key features like appointments, medical records, and messages were made accessible from the main dashboard.
overview
The Challenge
The key challenge was the complexity of the healthcare system. We needed to simplify medical jargon, reduce cognitive load for users, and ensure the design was intuitive for a wide range of users, from tech-savvy millennials to older adults who were less familiar with digital interfaces.
overview
The Audience
The primary audience consisted of patients aged 30–65, many of whom had chronic conditions requiring regular appointments. Additionally, we had to consider healthcare providers who would use the system to manage patient data. The design needed to cater to both patient and provider needs without overwhelming either group.
overview
Project Process
Our research included user interviews, contextual inquiries, and a comprehensive content audit of the existing system. We identified pain points like long load times, confusing navigation, and inconsistent information presentation across devices.
overview
Project Process
We followed a user-centered design process, beginning with in-depth research and ending with multiple rounds of testing and iterations. Collaboration with the client’s IT, legal, and medical teams was essential throughout the process.
overview
Research
Our research included user interviews, contextual inquiries, and a comprehensive content audit of the existing system. We identified pain points like long load times, confusing navigation, and inconsistent information presentation across devices.
overview
Problem Statement
Patients struggled to find relevant information and complete tasks like booking appointments or accessing medical records. These issues led to high abandonment rates and frustrated users who often reverted to traditional phone bookings.
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Ideation
We brainstormed multiple design solutions, including simplifying the navigation, introducing a prominent “Next Appointment” feature, and improving the search function for medical records. The team sketched initial wireframes and discussed various interaction models that could solve the identified problems.
overview
Testing
Based on user feedback, we iterated the design several times, making adjustments to the user flow, adding tooltips for guidance, and improving error messaging. These iterations continued until users consistently completed tasks without confusion.
overview
Iterations
Based on user feedback, we iterated the design several times, making adjustments to the user flow, adding tooltips for guidance, and improving error messaging. These iterations continued until users consistently completed tasks without confusion.
overview
Design
The final design emphasized a clean, minimalist interface with clear calls to action. We used larger text, ample white space, and intuitive icons to improve accessibility. The navigation was simplified to a top-level menu, reducing the number of clicks needed to access key features.
overview
Outcomes & Reflections
The redesigned app significantly reduced task completion time for booking appointments and accessing medical records. Feedback from patients and providers was overwhelmingly positive, especially regarding the system’s improved usability and clarity.
overview
Results
After the launch, user satisfaction scores improved by 35%, and the app saw a 20% reduction in appointment booking times. The client reported fewer calls to support for basic tasks, indicating the new design was more intuitive.
overview
Reflections
This project reinforced the importance of continuous user testing and iteration. While our initial design concepts were promising, the final product’s success was driven by iterative improvements based on real user feedback.
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Task Flow
We redefined the task flow for booking appointments, reducing the process from five steps to three. This simplified flow allowed users to quickly view available time slots, confirm their selection, and receive confirmation with minimal friction.
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Personas
We developed two primary personas: “Busy Parent” and “Chronic Condition Patient.” These personas helped us focus on distinct user needs, such as managing multiple family appointments or tracking long-term health data.
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User Interviews
We interviewed 15 users across a range of demographics to understand their needs, frustrations, and daily habits. These interviews provided the foundation for our design decisions and ensured we were solving real user problems.
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Workshop
We hosted a design thinking workshop with key stakeholders, including healthcare providers and IT staff, to brainstorm solutions. This collaborative approach helped align everyone’s vision and contributed to the overall success of the project.
overview
Contextual Inquiry
Contextual inquiries involved observing patients using the existing app in real-world scenarios, such as booking appointments while juggling daily responsibilities. This revealed pain points that weren't immediately obvious through interviews alone.
overview
Wireframes
We created low-fidelity wireframes for initial feedback and high-fidelity versions for usability testing. The wireframes allowed us to quickly iterate on the design before moving into full development.
